If you want your practice to be competitive in the age of the internet, a strong web presence has become non negotiable. And that means so much more than just a cheap website or the occasional Facebook post.
ARE YOU A HEALTHCARE PROVIDER PLANNING TO START YOUR OWN PRACTICE?
Or, have you been running your practice for some time already?
Whether you’re fresh out of school or a seasoned professional, your private practice needs the same thing – a steady stream of new patients.
After all, your patients pay your bills.
When you were growing up, your family doctor might have been able to get away with just a sign on a Main Street storefront that said “doctor’s office”.
But the days of “if you build it, they will come” are long gone.
These days, you need something more.
Here at Symbiosis, we’re a DC & Virginia based medical coworking space and practice accelerator. We help healthcare providers just like you to start or grow your private practice.
Symbiosis’ private practice digital marketing team has decades of experience in helping practices just like yours to attract new patients and grow your practice.
To find out more about how digital marketing can benefit your practice, book a session with one of our sales representatives today.
Or, read on to uncover the secret that’s kept kept our partner practices busy at or near full capacity, even through the height of the pandemic.
Because in this age of uncertainty, doesn’t it feel nice to know your practice, at least, is in experienced hands?
THE SECRET SAUCE
If you haven’t started your own private practice yet, what’s stopping you?
Sure, the dream is there. The desire is there. You’re tired of your corporate healthcare job.
You’re tired of the long hours, the heavy workloads, the stress and burnout.
If you’re like many people, what keeps you there is job security.
That, combined with the perceived high cost of starting your own private practice can make you feel stuck in a job that’s sucking you dry.
Starting your private practice here at Symbiosis’ medical coworking space will cost much less than you think – but more on that another time.
What if I told you opening your own private practice offers greater job security than your corporate job?
It’s true.
If you’ve been running a private practice that’s been struggling, you find that hard to believe, but stick with me here.
What’s the secret?
SEARCH ENGINE OPTIMIZATION
If you already have an online presence, you’ve probably gotten all sorts of spam emails in broken English making all sorts of SEO promises.
I’m not here to talk about SEO today.
Instead, let’s talk about peace of mind.
It’s no secret that times are tough.
We’re just coming through one of the most difficult times many of us have ever faced.
All the fear, the anxiety, the uncertainty – the pandemic took a heavier toll than most of us care to admit.
And that goes double for healthcare providers.
If you’re a medical doctor or nurse practitioner, you suddenly found yourself having to pivot a huge portion of your professional career to treat an illness nobody had heard of a few months prior.
And if you’re an allied health provider, you found yourself struggling to adapt your practice to the virtual world, doing your best to comfort your patients while dealing with stress and anxiety yourself.
After years of all that, I think we all deserve a little peace of mind.
So at this point, the idea of starting your own private practice might seem like too much risk.
And if you’re already operating a private practice, you might be considering throwing in the towel in search of greener, corporate pastures.
Here in DC, and in most other US states, we have what’s called “at will employment.”
What that means is your corporate job can fire you, at any time, for any reason.
They can downsize you
They can lay you off.
They can kick you to the curb.
None of that can happen when you run your own practice.
After all, you can’t fire yourself
That’s what SEO means.
Studies show that 88% of people don’t go past the first page.
And more than half won’t go past the first three results.
What would that mean if your website was in one of those top three results?
Right now, as I write this, more than 20,000 people a month searching for “medical clinic” or something similar in the DC Metropolitan area.
- What would 10% of that traffic do for your practice?
- What would 1% of it do?
- Wouldn’t you like to have a piece of that pie?
- Wouldn’t you like to even lick the knife that cut that pie?
Having a website that ranks well positions you for all sorts of benefits. Increased visibility, more new patient inquiries, greater brand awareness, a competitive advantage.
All that is important, to be sure.
But what’s more, a website that ranks well can provide you with peace of mind.
Take a look at what some of our partners have to say:
That’s the Symbiosis difference.
CONTACT SYMBIOSIS TODAY
At Symbiosis, we offer customized private practice digital marketing services.
But more importantly, we offer stability in a world of uncertainty.
When you work with Symbiosis, you’ll get access to our dedicated team of private practice digital marketers, who will work to build you a steady stream of new patients for your private practice.
If you’ve had enough uncertainty, we’re here to help.
Contact Symbiosis today, and find out how we can help you enjoy stability, prosperity, and peace of mind.
