You’ve probably heard it a thousand times at this point.
Blogging is important, blogging helps you attract new patients, blogging is good for your practice.
And it’s all true.
When it comes to growing a private practice, blogging is a powerful tool.
But why is blogging such a big deal?
Why is it so important?
Is it just a bunch of self interested bloggers trying to justify their own existence, or is there more to it than that?
Let’s take a look.
Blogging Establishes Your Authority
It might be funny to think about it, but a lot of your prospective patients will make their decision on whether or not to come to you with their health concerns based on what’s on your website.
So how are they making that decision?
There are many reasons.
Is your website loading fast enough?
Is it easy to read and navigate?
Does it look professional and well designed?
And, perhaps most importantly, does it look like you know what you’re talking about?
When healthcare providers first start out in their own private practice, they often want to cast a broad net in order to draw in as many patients as possible.
After all, you just left the stability of your corporate healthcare job to find a greater work life balance in healthcare, but there’s some anxiety that can come along with that as well.
And while Symbiosis can help you save money starting your own private practice, for many healthcare providers it can feel like a big leap.
But as you continue to grow your private practice, you might want to niche down more specifically and take a look at how to attract your ideal client.
If you’re interested in working with seniors, for example, it’s a good idea to make sure you look like you understand what seniors need and you’re qualified to provide the care they need.
Aside from your degrees and credentials, what do you know about what they need?
Blogging can help you do that.
By providing a wealth of knowledge to your prospective patients – for free – you start building trust with them right away.
Even if they don’t read your articles, the fact that they’re there on your site can help put your prospective patients’ minds at ease.
After all, if somebody’s published dozens – or even hundreds – of articles on their blog, they must know what they’re doing, right?
Blogging Helps Attract Traffic To Your Website
It might seem like Google and other search engines are just pure magic to a lot of us.
Or maybe it’s on the same level of plate tectonics – there are people who know how it works, but the vast majority of us live our daily lives without thinking about it one way or another.
But Google was built by humans, so it can be understood by humans.
And they have many different factors to consider when it comes to deciding whose website to rank above others.
But when you consider their goal, it makes sense.
So what is Google’s goal?
If you read Google’s mission statement, they say they want to organize the world’s information and make it universally accessible and useful.
But the reality is, they want you to use their search engine.
Because if you do, they can show you more ads and make more money.
And the way they keep you coming back is by providing the best search results possible.
One of the important factors Google considers when deciding who to rank is the number of pages you have on your website.
If you have a hundred pages, for example, and your competitors have twenty, Google will assume you’re more likely to have the information somebody’s looking for.
After all, you have more information period, right?
So, everything else being equal, in that case they’d rank your website higher.
Another factor is how recently your website was updated.
If your website was updated last week, and your competitors haven’t updated theirs in a year, Google will assume your information is more relevant, since it’s more up to date.
So again, all else being equal, they’ll rank you higher.
And a great way to scratch both of those itches is by blogging.
By blogging regularly, you’re giving Google what they’re looking for when they consider a good website.
Of course, there are many other factors at play when it comes to search engine optimization.
But blogging is a big slice of the pie.
“But I Don’t Have Time For Blogging!”
That’s absolutely understandable.
After all, you have enough to worry about when it comes to running your private practice.
- Keeping a robust network of allied healthcare providers
- Improving patient retention
- Improving practice efficiency
- Maintaining a high quality of care in your practice
- Hiring staff and keeping them happy
- Keeping up with revenue cycle management in your practice
- And a whole lot more
Where are you going to find the time to write several compelling blog articles each month?
Fortunately, there are solutions in place to help.
Here at Symbiosis, one of the many services we offer healthcare providers is private practice digital marketing solutions – and that includes blogging.
You’ll work with our team of experienced writers who have written on a wide range of different healthcare related topics.
Regardless of what type of subject matter you’d like to cover, the Symbiosis team can help.
We’ll take all the headaches out of running your private practice digital marketing.
You can be as involved as you’d like in the process, completely hands off or actively involved in the conceptualizing and writing of articles.
Blogging is a powerful tool for growing your private practice, but it can also be a big time sink.
We’re here to help, though.
Questions? Ask Symbiosis
Build your authority and build your practice at the same time – blogging can help.
Contact Symbiosis today, and let’s talk about your practice needs and how we can help.
Contact Symbiosis today.
1331 H St NW Ste 200,
Washington, DC 20005
Our Practice In A Box solutions take all the headaches out of opening and scaling your own private practice. We provide the clinic medical coworking space, operations, management, and more. Do what you do best – practice medicine – and leave the rest to us. From start to finish, we make sure your business is ready and thriving. This is what makes Symbiosis the smarter choice.